GTM Advisory

Your SaaS has product-market fit. Now build the revenue engine to match.

I've spent 25 years as a SaaS founder, CRO, and operating advisor helping B2B companies turn early traction into scalable, repeatable revenue. I'll help you do the same.

Book a Free GTM Audit 30 minNo stringsFounders & CROs only
Companies I've built, scaled, and advised
Callvu Singular Whoz Thomvest Ventures
4.3x
Revenue growth
as CEO, Callvu
3x
ARR tripled
in 18 months
2
Successful exits
acquisition + merger
$55M+
Capital raised
across ventures
How I Help

I don't hand you a deck. I build alongside your team.

Hands-on GTM advisory for Series A–C SaaS companies who've found product-market fit and need to scale revenue predictably.

01

GTM Strategy & Execution

Positioning, pricing, packaging, and the sales motions to match — from product-led to enterprise and everything in between.

02

Revenue Architecture

Pipeline, conversion, ACV expansion, and the team structures that sustain growth past the first few million in ARR.

03

US Market Entry

For international SaaS companies ready to land their first US customers — strategy, positioning, and the early hires that matter.

04

Retention & Expansion

Re-engineer CS to improve gross and net retention — the compounding growth lever most teams underinvest in.

Is This For You?

A good fit if you're…

A Series A–C SaaS company that's found product-market fit but can't scale revenue predictably
An international SaaS team ready to enter or expand in the US market with a hands-on operator, not a strategist
A founder or CRO who wants a partner who's sat in your chair — not a consultant who delivers slides
A VC portfolio company that needs GTM acceleration from someone who's built it from zero, twice
About
Michael Oiknine

Michael Oiknine

I've built, scaled, and exited SaaS companies as a co-founder and CEO. I've tripled ARR as a CRO. And I've advised portfolio companies at a $500M venture fund.

Most recently, I grew Callvu's revenue 4.3x and repositioned the company as a leader in no-code digital CX. Before that, I co-founded Apsalar (merged with Singular) and Kefta (acquired by Acxiom) — building teams across the US, Europe, and Asia.

I'm based in the SF Bay Area and work with a small number of companies at a time. Deep, not wide.

Callvu Whoz Singular Apsalar Thomvest Ventures Harvard Business School

Let's find your biggest lever.

Book a free 30-minute GTM audit. We'll look at your current go-to-market, identify what's holding back revenue, and figure out if working together makes sense.

Book Your GTM Audit